Doors to Scale School are closing in :

👉 Let’s Scale 

See What's Inside

Join 2000+ founders who’ve already transformed their store and their strategy with Jen Ritchie’s proven Shopify framework.

The only 12-month program for product-based founders ready to stop guessing, scale confidently, and finally make consistent sales.

Build a Shopify Brand That Sells on Repeat — Without Burning Out 🔥


Trusted by brands featured in:

You’ve poured your heart into this business:
The late nights. The homepage tweaks. The reels that tanked.
The email drafts you never sent.

You’ve tried it all:
✔️ Added more products
✔️ Changed your theme (again)
✔️ Posted on Instagram 57 times with 0 sales to show for it
✔️ Maybe even ran ads you didn’t really understand

Still… Crickets.
The sales are inconsistent.
You’re stuck in a cycle of “almost there.”
And you’re starting to wonder:

“Is it me? Am I just not cut out for this?”



You’ve just never been taught what actually works.

This isn’t about working harder.
You’ve been doing that all along.

It's learning a clear, repeatable sales strategy.
Creating a store built to convert—on purpose.
And getting support that meets you where you are and actually moves you forward.



You started this to create freedom.

To build something meaningful.

You’re not the problem.

Your store’s strategy is.

You’ve worked so hard to get this far... and it still doesn’t feel like it’s working.

But let’s be honest—right now it just feels like... a full-time job that barely pays. 



The only 12-month mentorship program built to help product-based founders grow with clarity, strategy, and confidence.

introducing...

SCALE SCHOOL

You Don’t Need More Tactics.

You Need a Real Strategy.

Because what actually scales your Shopify store…
isn’t more guessing, Googling, or gimmicks.

Most Shopify founders are stuck in “tip overwhelm”—trying to build a six-figure business from scraps of YouTube videos and Instagram hacks.

But what they’re missing isn’t motivation.

👉 It’s a proven, step-by-step system.


At Scale School, we teach you how to:

✔️ Attract your perfect customers (without paid ads or burnout)

✔️ Build a brand experience people actually trust and buy from

✔️ Streamline your backend, your offers, and your customer journey

✔️ Scale with systems—so you’re not just working more, but earning more



That’s exactly why I created Scale School

Your homepage actually converts—without you tweaking it 37 times

Imagine 6 months from now... your store isn’t just live—it’s thriving.

You have a predictable and consistent sales and marketing strategy -- no more throwing spaghetti at the wall! 

01

02

You’re getting daily sales notifications—without posting daily on IG

03

You’re taking weekends off, vacations on purpose, and not scared of “slow months”

04

Your Shopify is set up to survive and thrive through economic swings, pandemics and anything that the next few years might throw at you! 

This isn’t wishful thinking.

It’s what happens when your brand has a clear purpose, your site is built to convert, and your strategy finally matches your ambition.

05

I’m Ready to Scale — Show Me How

You didn’t come this far to play small

What Makes Scale School Unique? 

We don’t do fluff.
We don’t do hacks.
We build real businesses that last.

Master Your  Niche: Pinpoint exactly who your product is for—and why they’ll choose YOU over the competition

Refine Your Brand Messaging: Say what matters in a way that connects, builds trust, and drives conversions.

Optimize Your Product Strategy: Cut what’s not selling. Price for profit. Streamline to scale.

Nail Your SEO & Marketing: Get seen by the right people—without burning out or blowing cash

Leverage Shopify Like a Pro: Automate smarter. Work less. Grow more.

Design Product Pages That Actually Convert: Use my proven wireframes to turn lookers into buyers

Create Ad Campaigns That Print Money: Craft scroll-stopping ads that don’t just get clicks—they make sales

...and More!



Inside Scale School, you’ll:

Scale School isn’t a self-paced course graveyard.
You get direct access to Jen and a crew that actually knows your store.

No bots. No overwhelm. Just real guidance that moves you forward, fast.

This isn’t trendy hacks or shallow advice.
You’ll learn the exact frameworks Jen’s used to help brands land on Shark Tank, scale to $3M+, and keep growing without burning out.

You’ll walk away with skills that serve you long after Scale School ends—because this is real business education built for the long haul.

Personalized Support, Not “Good Luck” Vibes

A System That Scales (Even After the Program Ends) 

We promise

We teach you

Yes, we care about sales. But even more?
We care about helping you enjoy your business again.

Scale School helps you build a brand that’s not just profitable—but actually supports your dream life. So you can step away, take weekends off, and still see Stripe notifications roll in.

Profit + Peace (At the Same Time)

We CARE ABOUT

And hey -- we don’t just preach.

We’ve Helped 10,000+ Brands Go From Burnt Out to Sold Out.



You don’t need another course. You need the right strategy, the right support, and the right system.

That’s exactly what you’ll get inside Scale School.




OMG! This is exactly what I need!

And unlike those one-off courses or “just watch the videos” programs… Scale School actually walks with you

Yes — I Want the Full Bundle 

Yes — I Want the Full Bundle 

Plus

Because I love a cherry on top—let’s talk extras.

This is your implementation power-pack — all the tools, templates, and trainings that help you take action fast (even if your tech’s not perfect yet).

Included Inside:

✅ Shopify Store Messaging Checklist
✅ Craft Your Captivating About Page Framework
✅ Brand Book Builder Templates
✅ Theme Picker Pro Guide
✅ Ultimate Holiday Sales Playbook
✅ Shopify AI Optimization Course
✅ Monthly Ecom Data Tracker Templates

Plus: Done-for-you examples, swipe files, and Notion templates from real brands (no more staring at blank pages).




Scale School isn’t just about strategy—it’s about follow-through.
You’ll be matched with a curated group of founders at a similar stage to meet regularly, set goals, and share wins. This is your no-fluff, no-flake crew to keep you on track when life (and business) gets messy.

💬 Think of it like your own boardroom—minus the corporate vibes, plus the hype squad energy.







You’ll be plugged into:

  • A private, high-touch Skool group just for Scale School students (opening soon!) — your go-to hub for coaching replays, milestone workshops, Q&A threads, and momentum-building prompts.

  • PLUS — a 12-month bonus membership to the Shopify Growth Collective, our ongoing $7/month founder community focused on accountability, implementation, and real-world wins.

Because real growth happens when you’re not doing it alone.








​Every month, we tackle one of six business-scaling milestones in a live, expert-led workshop.

This isn’t passive learning. It’s real-time coaching, real results, and built-in momentum—designed to move your business forward every 30 days.

Each session comes with focused implementation tasks, real-world examples, and strategy that compounds month after month.

This is your step-by-step system for scaling your store — with strategy, structure, and serious support.

What you’ll master:

✔️ Audience & Brand Clarity
✔️ Magnetic Messaging
✔️ Conversion-Optimized Store Design
✔️ Smart Product & Pricing Strategy
✔️ Marketing That Converts
✔️ Scaling Systems & Data Tracking




​This isn’t fluff or theory. These calls are high-impact coaching sessions where you get real-time, personalized support from a certified Shopify Expert and 7-figure strategist.
Ask anything. Share your screen. Walk away with clarity and next steps—not confusion.

You won’t just learn. You’ll implement—with support every step of the way.

Inside Scale School, you’ll get more than just strategy—you’ll get momentum. Here’s how we help you stay consistent, confident, and never stuck:

this incredible bonus

This is what is included: 

This isn’t a course you binge and forget.
It’s a high-touch, strategy-first mentorship program that helps you build a Shopify brand that actually sells — sustainably.





 The Core Curriculum:

 High-Touch Support & Implementation:

 The Shopify Growth Accelerator Bundle
(Bonus Value: $1,800+)

12 Live Mastery Days (Value: $12,000)

Live Monthly Q&A Calls with Jen (Value: $5,000)

ACE Pods: Built-In Accountability & Connection (Value: $2,000)

2x Community Access (Value: $497)

WHIP OUT THAT CALCULATOR — THAT'S OVER $22,000 IN VALUE FOR A FRACTION OF THE COST 🤯 

Choose your plan and let’s get scaling.

- LIMITED TO THOSE WHO PAY IN FULL

Tech glitch? Homepage flop? Conversion nosedive at midnight?
Breathe, babe—you’ve got the SOS Lifeline.

When you pay in full, you unlock TWO private 30-minute strategy calls with me (Jen!) that you can use anytime during your Scale School year.

This isn’t fluff. It’s “WTF-is-happening-with-my-site” support.

You’ll get:

  • My eyes on your tech mess or sales stuck-point

  • Straight-up fixes, not vague encouragement

  • A calm, experienced Shopify brain when yours is spiraling

These calls are normally $250 each—and I only offer them inside my $1,000/month private client container.

But when you pay in full? You get both. Free.
Because I reward the action-takers who go all in.

Look, if I could sit next to you and tear through your homepage, your backend, and your dusty old conversion blocks with a matcha in one hand and your Shopify login in the other… I would.
But this is the next best thing.

When you join Scale School in the first 24 hours, you’ll unlock a private 90-minute 1:1 website audit with me (Jen!)—absolutely free.

I’ll go through your site with a fine-tooth comb and tell you:

  • what’s working (so you can do more of it),

  • what’s not (so we can fix it fast),

  • and where you’re leaving money on the table.

This isn’t just a cute lil’ bonus. This is a full audit people literally pay me $495 for—on the regular.

You? You get it free for being bold and jumping in early.

But the clock’s ticking...

Bonus expires 24 hours after cart opens. After that, it’s gone.

Any payment plan qualifies—just don’t miss the window.

EXCLUSIVE SOS LIFELINE CALLS ($500 VALUE)

90-MINUTE SHOPIFY AUDIT WITH JEN ($495 VALUE)

💥  MUST JOIN IN THE FIRST 24 HOURS 💥

Pay in Full Bonus!

Fast action bonus!

Wait!—You didn't think that was ALL did you? 

In my dream life, you’re sitting next to me on the beach in Thailand—laptops out, iced coffee in hand—while I show you exactly how my team and I make Shopify stores sell out.

But since we’re doing this virtually (and you’re implementing on your own schedule), I’ve pulled the price way down—so it actually works for you.

You can start your transformative year in Scale School today for:







JOIN SCALE SCHOOL NOW!

Best Value + Bonus Strategy Calls

  • Twelve (12) Live Mastery Days
  • Monthly Q&A Calls with Jen
  • ACE Pod Accountability Groups
  • Private Scale School Skool Community
  • 12-Month Membership to Shopify Growth Collective
  • Access to All Workshop Replays
    
BONUS: Shopify Growth Accelerator Bundle
  • Store Messaging Checklist
  • Magnetic About Page Framework
  • Brand Book Builder Templates
  • Theme Picker Pro Guide
  • Holiday Sales Playbook
  • Shopify AI Optimization Course
  • Monthly Ecom Data Trackers
  • Swipe Files + Notion Templates
   
 💥 PAY-IN-FULL BONUS:   
Two (2) SOS Strategy Calls with Jen
 ($500 Value – exclusive to full-pay students)
   

$2222

Pay in Full

JOIN SCALE SCHOOL NOW!

Most Flexible – Start Now, Pay Monthly

  • Twelve (12) Live Mastery Days
  • Monthly Q&A Calls with Jen
  • ACE Pod Accountability Groups
  • Private Scale School Skool Community
  • 12-Month Membership to Shopify Growth Collective
  • Access to All Workshop Replays

BONUS: Shopify Growth Accelerator Bundle
  • Store Messaging Checklist
  • Magnetic About Page Framework
  • Brand Book Builder Templates
  • Theme Picker Pro Guide
  • Holiday Sales Playbook
  • Shopify AI Optimization Course
  • Monthly Ecom Data Trackers
  • Swipe Files + Notion Templates

12 x $222

PAYMENT PLAN

 ❌ Does not include SOS Strategy Calls
(Pay-in-Full Bonus)
   

When does Scale School start?

The kickoff call is happening May 13th at 7 PM EST, and Milestone #1 starts May 15th at 7 PM EST.
Calls run monthly and are scheduled at various times (morning + evening EST) to support different time zones. Can’t make it live? No stress. All sessions are recorded and replays are uploaded within 48 hours.

Got Questions? Let’s Clear Them Up.

What if I am not on Shopify?

This program is Shopify-specific. If you’re not using it yet, no worries—many students switch over (or start fresh) after seeing the power of what we do inside. The tech support, templates, and strategies are built around Shopify because it works—and I know it inside out.

What kind of payments do you accept?.

You can pay in full (and unlock bonus coaching), or split it over 12 monthly payments. We process all payments securely via Stripe.
⚠️ Important: This is a payment plan, not a subscription. You’re committing to the full program, and each monthly payment is part of that commitment—not something you can pause or cancel mid-way.

How much time does this take?

I’m not techy. Will I be overwhelmed?

This is for busy business owners—so each month’s Mastery Day is just ONE powerful workshop with focused action tasks you can knock out in a weekend (or a nap window). Q&As are also once a month and optional but juicy. And you can catch replays anytime.

Babe. This isn’t a coding bootcamp.
I’ve built this to help creative founders thrive—even if Shopify still feels like a spaceship.
You’ll get templates, walkthroughs, examples, and support. You don’t need to be techy—you just need to be ready.

What’s the refund policy? 

Here’s the deal: once you join, you get instant access to our full vault of high-value resources, templates, and training. Because of that, I don’t offer automatic refunds.

But more importantly?
This isn’t a “maybe I’ll try” kind of program. It’s a let’s f*cking go commitment.

I stand fully behind Scale School—if you show up and do the work, it will move your business forward. If you’re not sure you’re ready to commit, that’s okay. Wait until you are. No hard feelings.

If you are ready? I’m all in with you.

I am just starting my store - is this for me?

I’ve taken Shopify courses before and didn’t finish. What makes this different?

Do I have to show up live?

Absolutely. In fact, starting with the right strategy will save you years of wasted time. You’ll learn how to build a store that actually sells—not just sits there. You’ll have the coaching, tools, and confidence to make your first $1K+ faster than you thought possible.

I already have a profitable store. Will this be too basic?

Not at all. Scale School is designed to help you go from “it’s working” to “this is wildly scalable.” We work with stores doing $1K to $500K/month, and the strategies apply whether you’re optimizing, relaunching, or scaling past plateaus.

Because Scale School isn’t a bunch of videos you never watch.
This is real-time coaching, community accountability, and built-in implementation.
You’re not learning alone in a vacuum—you’re taking action with me and a group of founders who actually show up. (And I will lovingly call you out if you ghost 👀)

Nope. Replays are uploaded to our private hub within 24–48 hours. But if you can join live, you’ll get personalized feedback, hot seats, and more hype in real time. Most students who see the biggest results? They show up—but you don’t have to to win.

Because I know your brain might be spinning right now with “should I really do this?” energy. So let’s bust through the BS and get you some clarity.

No more guessing. No more spinning your wheels.
This is the blueprint to build a Shopify store that actually sells—and keeps selling.

"I started from zero during the challenge, 6 weeks later my products & business have been featured in the Golden Globe swag bags and Scarymommy.com... I'm just getting started.

Jennifer

Started From Zero

Yes, It Really Works

Learning from Jen is one of the best things I have done for my business. Before joining, I had hit a point in my journey where I was lost and had no direction. After a month I am learning things I never knew I needed to learn, and I wouldn't have without her training!

Tami

Found Direction

"We met and surpassed our yearly sales goal we set this year by the the second week of Jan! We've already had to increase our sales goals for the year after Q1!"

Kelly

IS blowing past her goals

hideandstonejewelry.com

hapersonhill.com

garlingerbatons.com

This Is Not for You If:

You want overnight success with zero effort

You’re not willing to take messy action

You’re not open to feedback or community

You’re not willing to show up, do the work, or ask questions


You’re done winging it and want a real plan

You’re ready to build a business that lasts

You want expert strategy, not bro-y fluff

You want to finally see consistent sales from your store


This Is for You If:

Building a brand that actually connects—one that turns first-time visitors into loyal, repeat customers

Nailing your messaging so customers immediately understand why they need what you sell

Knowing your ideal audience inside out, so you stop wasting time and money on the wrong people

Streamlining your product lineup to focus on what sells—and ditch what doesn’t

Spending smarter with a marketing plan that actually brings ROI

Boosting sales without endless discounts, by making your products irresistible at full price

Creating a full-funnel marketing strategy that works across email, social, content + more

🧠 TL;DR: You’ll stop second-guessing and start scaling with clarity.

After Scale School, You’ll Be Confident In:

I've heard enough!
I'm IN! 

You can stay stuck—still frustrated, still thinking
“WTF?! Why isn’t this working?”

OR

You can finally have a business that feels GOOD to run.
Less stress. Clear strategy. Monthly sales that aren’t just random spikes.
A store that’s built to grow—and a life that actually feels like freedom.

We’ve got the roadmap. We’ve got your back.
And we’ve got the champagne ready 🥂 to celebrate your wins.

The only question is:
Are YOU ready to take the leap and build what you really want?


 

Let's Do this!!!!!!!!

A year from now don't wish
you had started today....

You’ve got two options:

shoot me an email

I completely understand. Every dollar invested in your business is an important one! 

Still on the fence?