👉 Let’s Scale
See What's Inside
Join 2000+ founders who’ve already transformed their store and their strategy with Jen Ritchie’s proven Shopify framework.
The only 12-month program for product-based founders ready to stop guessing, scale confidently, and finally make consistent sales.
Build a Shopify Brand That Sells on Repeat — Without Burning Out 🔥
Trusted by brands featured in:
You’ve poured your heart into this business:
The late nights. The homepage tweaks. The reels that tanked.
The email drafts you never sent.
You’ve tried it all:
✔️ Added more products
✔️ Changed your theme (again)
✔️ Posted on Instagram 57 times with 0 sales to show for it
✔️ Maybe even ran ads you didn’t really understand
Still… Crickets.
The sales are inconsistent.
You’re stuck in a cycle of “almost there.”
And you’re starting to wonder:
“Is it me? Am I just not cut out for this?”
You’ve just never been taught what actually works.
This isn’t about working harder.
You’ve been doing that all along.
It's learning a clear, repeatable sales strategy.
Creating a store built to convert—on purpose.
And getting support that meets you where you are and actually moves you forward.
You started this to create freedom.
To build something meaningful.
You’re not the problem. Your store’s strategy is.
You’ve worked so hard to get this far... and it still doesn’t feel like it’s working.
But let’s be honest—right now it just feels like... a full-time job that barely pays.
The only 12-month mentorship program built to help product-based founders grow with clarity, strategy, and confidence.
introducing...
SCALE SCHOOL
You Don’t Need More Tactics. You Need a Real Strategy.
Because what actually scales your Shopify store…
isn’t more guessing, Googling, or gimmicks.
Most Shopify founders are stuck in “tip overwhelm”—trying to build a six-figure business from scraps of YouTube videos and Instagram hacks.
But what they’re missing isn’t motivation.
👉 It’s a proven, step-by-step system.
At Scale School, we teach you how to:
✔️ Attract your perfect customers (without paid ads or burnout)
✔️ Build a brand experience people actually trust and buy from
✔️ Streamline your backend, your offers, and your customer journey
✔️ Scale with systems—so you’re not just working more, but earning more
That’s exactly why I created Scale School—
Your homepage actually converts—without you tweaking it 37 times
Imagine 6 months from now... your store isn’t just live—it’s thriving.
You have a predictable and consistent sales and marketing strategy -- no more throwing spaghetti at the wall!
01
02
You’re getting daily sales notifications—without posting daily on IG
03
You’re taking weekends off, vacations on purpose, and not scared of “slow months”
04
Your Shopify is set up to survive and thrive through economic swings, pandemics and anything that the next few years might throw at you!
This isn’t wishful thinking.
It’s what happens when your brand has a clear purpose, your site is built to convert, and your strategy finally matches your ambition.
05
I’m Ready to Scale — Show Me How
Get ready to get those sales!
What Makes Scale School Unique?
There is zero Fluff here
✅ Master Your Market Niche: Pinpoint exactly who your products are for and why they will choose your store over the competition.
✅ Refine Your Brand Messaging: Craft a store narrative that not only engages, but also converts visitors into loyal customers.
✅ Optimize Your Offerings and Pricing: Streamline your product line for better inventory management, and use strategic pricing to enhance buyer attraction and retention.
✅ Enhance Your Shopify SEO and Marketing: Implement advanced SEO tactics and targeted marketing strategies to dramatically increase your store's visibility and customer engagement.
✅ Leverage Full Shopify Capabilities: Unleash the power of Shopify's features to automate your business, giving you more time to focus on growth.
✅ Design Product Pages That Convert: Elevate your user experience with beautifully designed, high-converting product pages and landing pages tailored to your audience's needs and behaviours.
✅ Develop Effective Ad Campaigns: Learn how to create ad strategies that truly work, ensuring you're not just spending money, but making money. Maximize ROI by targeting the right customers with precision and creativity...
...and More!
We equip you with every tool and insight to:
We have a step-by-step proven process that helps you build, grow, and scale your e-commerce business, no matter where you are in your journey.
We don’t believe in short-term tactics and compartmentalized businesses. Targeted action, solid strategies and simplified processes are our superpowers and with us, you’ll build an ecom business that never gets old (like Cher, you know) and stands the test of time.
Personalized Guidence
Life Long Skills
We promise
We teach you
We know the importance of hitting financial goals and getting results, and our training focuses on the lifetime value of a customer. Why?
So you can enjoy your successes and spend time with your family, without having to worry about where the next sale is coming from #businessgoals
Long Term Success
We are passionate about
And hey -- we don’t just preach.
We’ve been in your shoes and we know exactly what it takes to make your business an EPIC success.
We provide a year of immersive support to transform your Shopify store into a consistent, profitable venture.
It’s time for you to stop guessing and start succeeding.
OMG! This is exactly what I need!
At Scale School, we don’t just offer quick fixes—
This Is Not for You If:
You’re not willing to take messy action
You’re not open to feedback or community
You’re ready to build a business that lasts
You want expert strategy, not bro-y fluff
You want to finally see consistent sales from your store
This Is for You If:
"I started from zero during the challenge, 6 weeks later my products & business have been featured in the Golden Globe swag bags and Scarymommy.com... I'm just getting started.
Jennifer
Started From Zero
Yes, It Really Works
Learning from Jen is one of the best things I have done for my business. Before joining, I had hit a point in my journey where I was lost and had no direction. After a month I am learning things I never knew I needed to learn, and I wouldn't have without her training!
Tami
Found Direction
"We met and surpassed our yearly sales goal we set this year by the the second week of Jan! We've already had to increase our sales goals for the year after Q1!"
Kelly
IS blowing past her goals
hideandstonejewelry.com
hapersonhill.com
garlingerbatons.com
This program includes everything you need to get your Shopify store to a sold-out dream that makes money on repeat
What the Heck? Yes!!
Plus
And because I love a cherry on top—let’s talk extras.
Vibrant Entrepreneurial Community (Value: $997)
Immerse yourself in a dynamic community of Shopify store owners and passionate entrepreneurs. This private group is your go-to hub for ongoing support and motivation. Here, you’ll engage with peers who share your challenges and aspirations—creating deep connections that turn into lasting business relationships. It's more than just a group; it's where you’ll find your entrepreneurial family, ready to cheer you on every step of the way!
Monthly Q&A Calls with Jen
(Value: $1,200)
Have burning questions? Get them answered during our live Q&A sessions. This direct access to expert advice is invaluable for overcoming hurdles and gaining clarity on your specific challenges.
Bi-Monthly Co-working Sessions (Value: $800)
Twice a month, join peer group co-working sessions. These sessions encourage accountability and provide dedicated time for implementing strategies and working directly on your store.
Twelve (12) Live Expert-Led Mastery Days (Value: $12,000)
Join me for twelve hands-on workshops throughout the year, where we'll tackle six critical milestones to scale your Shopify store. Each workshop is offered twice within the year to give you the flexibility to test, and refine, the strategies and techniques learned. This schedule allows ample time to study the results of your implementations, ensuring you can adapt and optimize your approach as your store evolves.
- Ultimate Shopify Launch Blueprint: Your Checklist to Success (Value: $98)
- Top Shopify Themes Decoded: A Guide to Picking the Perfect Theme (Value: $178)
- Craft a Magnetic About Page: Framework for Captivating Stories (Value: $87)
- Conversion Masterplan: High-Impact Wireframes for Shopify Stores (Value: $167)
- Color Your Brand: The Ultimate Palette Selection Guide (Value: $57)
- Visual Branding & Site Imagery Guide: Elevate your online presence (Value: $167)
- Shopify Setup Essentials: A Tech Setup Mini-Course (Value: $297)
...and more!
A Year Access to the Scale on Shopify Resource Vault (Value: $2588)
Unlock a treasure trove of expertly curated materials designed to supercharge your Shopify store.
This vault is packed with essential tools for anyone serious about mastering e-commerce, including:
this incredible bonus
Here's what's included:
This is your exclusive invitation to be a founding member of
And in my dream life, you’d be sitting with me at the beach in Thailand, both of us laptops-out while I show you how my team and I make a Shopify store sell out. But since I’m doing that virtually, teaching you and you implementing at your own pace, I’m able to pull that price down—way down—at a payment that works for you.
You can get started on your transformative year TODAY for:
WHIP OUT THAT CALCULATOR — THAT'S A TOTAL VALUE OF OVER $18,585 USD 🤯
- LIMITED TO THOSE WHO PAY IN FULL
Two (2) SOS Calls: Stuck on tech or strategy? Don't let technical snags or strategic uncertainties slow you down. With this bonus, you get two 30-minute SOS calls with Jen, ready to help you tackle any challenges head-on. Use them anytime during your year in Scale School to smooth out those bumps in the road and keep your journey towards success on track. School. (Value: $250 per call)
Exclusive SOS Lifeline: Emergency Support Calls
Pay in Full Bonus!
Wait!—You didn't think that was ALL did you?
Sounds amazing!!
JOIN SCALE SCHOOL NOW!
Best Savings
- Twelve (12) Live Expert-Led Mastery Days
- Access to All Workshop Replays
- Monthly Q&A Calls with Jen
- Vibrant Entrepreneurial Community
- Monthly Co-working Sessions
- BONUS: Ultimate Shopify Launch Blueprint
- BONUS: Top Shopify Themes Decoded
- BONUS: Craft a Magnetic About Page
- BONUS: Conversion Masterplan
- BONUS: Color Your Brand
- BONUS: Visual Branding & Site Imagery Guide
- BONUS: Shopify Setup Essentials Mini-Course
- Two (2) SOS Calls With Jen
$1998
Pay in Full
JOIN SCALE SCHOOL NOW!
Make it Happen!
- Twelve (12) Live Expert-Led Mastery Days
- Access to All Workshop Replays
- Monthly Q&A Calls with Jen
- Vibrant Entrepreneurial Community
- Monthly Co-working Sessions
- BONUS: Ultimate Shopify Launch Blueprint
- BONUS: Top Shopify Themes Decoded
- BONUS: Craft a Magnetic About Page
- BONUS: Conversion Masterplan
- BONUS: Color Your Brand
- BONUS: Visual Branding & Site Imagery Guide
- BONUS: Shopify Setup Essentials Mini-Course
Two (2) SOS Calls With Jen
$198
12 Payments of
You can either be stuck in the same place, with all of the frustration, thinking “WTF! Why is it not working?”
OR
You can have less stress and a happier life, thanks to a solid business strategy, a step-by-step blueprint for growth and a profitable ecom that brings sales every month.
We know that together, we can do it. And hey, we’re ready to pop open the champagne to celebrate your upcoming success, because we’re sure it will be!
The only question is -- are YOU ready to take the plunge and
start turning your dreams into reality?
Let's Do this!!!!!!!!
A year from now don't wish
you had started today....
So let's get it started!
When does Scale School start?
The Scale School kick-off call is scheduled for Oct 27th at 7 PM EST, and Milestone 1 will begin on Nov 5th at 7 PM EST. The subsequent calls are designed to accommodate various schedules, occurring on different days—Monday through Thursday—with start times ranging from 8 AM to 10PM EST. This flexible scheduling aims to make participation possible for as many attendees as possible. Replays of workshop and coaching calls will be made available if you can't make it live.
Frequently Asked Questions
What if I am not on Shopify?
I do recommend Shopify because I am well versed in the tech side and can help. The tech portion of this program is based on Shopify
What kind of payments do you accept?.
We do offer discounts for payments made in full, otherwise monthly payment plans are available. Payment is preferred via Credit Card through Stripe.
What is the cost of the program?
One time investment of $1998 USD or 12 monthly payments of $198.
Can I get a refund?
You have enough risks in life, this shouldn't be one of them. Try it, attend the live calls, put in the work, and if you're not happy, just send us an email within the first 14-days of the program start date, and we'll refund you.
We will ask you attend at least 2 live calls and show us the work you have done via completed worksheets, photos or screenshots
I am just starting my store - is this for me?
Absolutely! We have worked with start-ups to multi 7-figure businesses and everything in between, and used our strategies consistently with them all. If you are just starting, the coaching will give you a jump start to launching your store the right away and selling your product when it is ready. You will have all of the tools you need to make your first $1000+.
I already have a profitable store - but I think it could be even better. It this for me?
Of course! We share creative and alternative ways of growing and scaling your business. Oftentimes, clients may have dabbled on Shopify, but they have not entirely focused on optimizing it. We will teach you our insider tricks and tips and training all in one place. We will teach you the tools to 2x-4x your revenue.
I completely understand. Every dollar invested in your business is an important one!
Still on the fence?